Free shipping on all international orders over £100

22 / 04 / 2026
Scent Rituals
Words by JOUISSANCE
Scent Rituals
The Art of...

Elizabeth Taylor once said, “the beauty of fragrance is that it speaks to your heart, and hopefully someone else’s”. It has the power to shape someone’s reading of you before you’ve uttered a single word. Inhaling the scent of your lover's skin can be a sacred experience, but fragrance’s magic begins and ends with you.

Perfume is an inherently personal art. Your chosen signature you rely on to feel ready to face the day, or your bespoke aromatic cocktail (also known as ‘fragrance layering’). The specific way a scent warms to your skin, where you apply it and how it can embody a character, either real or imagined. As we slip into the warmth of spring’s embrace, this month’s Diary celebrates the limitless comforts found in scent rituals, their power to reawaken, to transform, to transport, and the myriad ways JOUISSANCE can be worn by you this season and for years to come.


YOUR SECRET SPOT

Are you a born seducer? A secret iconoclast? Or perhaps you’re more of a sentimentalist? Perfume placement is not unlike reading someone’s handwritten notes in the margins of their favourite book… It tells a story within a story. Whether traced along your collarbone, under earlobes or down the curve of your neck, think of our scent psychology (as featured in The Toe Rag’s eighth issue, currently available to purchase in our bookshop) as your guide to help you discover your sweet spot this springtime.

In a bedroom filled with fresh flowers and potpourri, Marie Antoinette would delight in her daily 11am morning toilette (an indulgent high society grooming ritual embraced in the 18th century – including having her hair and wigs heavily scented with jasmine, with the aid of her personal perfumer Jean-Louis Fargeon who would often concoct signature blends for the glamorous French queen.

The Psychology of Fragrance by JOUISSANCE, as featured in The Toe Rag’s eighth issue

Marie Antoinette with a Rose, by Élisabeth Vigée Le Brun (1783)

Jean-Louis Fargeon, parfumeur de Marie-Antoinette, by Elisabeth de Feydea (2005)

Similarly, writer Jean Rhys described seductive, very often envy-inducing, scents that could emit from the most surprising of places, not just on the skin. For instance, in one particularly sensorial scene in her novel Quartet (originally published under the title Postures in 1928), the young Marya Zelli finds herself in a state of deep yearning after breathing in a beautiful stranger’s perfumed hair at a bar in Paris. Decades later in the 1960s, Rhys would find herself writing another character whose sun-drenched memories are awakened by the powerful traces of scent left on another woman’s dress.

I saw it hanging, the colour of fire and sunset. The colour of flamboyant flowers. ‘If you are buried under a flamboyant tree,’ I said, ‘your soul is lifted up when it flowers. Everyone wants that.’…the scent that came from the dress was very faint at first, then it grew stronger. The smell of vetivert and frangipanni, of cinnamon and dust and lime trees when they are flowering. The smell of the sun and the smell of the rain.
– Jean Rhys, excerpt from Wide Sargasso Sea, (published in 1966)


Marie Antoinette by Sofia Coppola film still, (2006)

Emma by Autumn de Wilde film still, (2020)

Quartet by Jean Rhys, published in 1928

THE JOY OF A FRAGRANCE WARDROBE

There are two types of people in this world: those who cherish and wear their signature scent for decades and those who simply cannot commit to just one, in the same vein as French actress Isabelle Huppert, who prefers adorning herself in “something a bit stronger” in the evening. “I’m very unfaithful, you know,” Huppert shared in a recent interview, “when it comes to perfume.”

Much like your own closet that contains various, sometimes clashing, versions of yourself, there is a charm to building your own fragrance wardrobe, picking out specific notes depending on your mood or a moment. Whether you favour layering your scents to create something a little more unidentifiable and uniquely you, or rotating the multiple bottles that adorn your vanity table, one's personal olfactory style isn’t fixed but ever-evolving, shifting with seasons and experience, time and a sense of place.

Isabelle Huppert in the 1970s

BED, BATH AND BEYOND

Some might prefer a dedicated morning, afternoon or evening scent ritual, the time of day signalling different things depending on the wearer. Perhaps in those first solitary hours of the day, like Belle de Jour actress Catherine Deneuve, you’re seeking a form of armour, a potion that acts as a protection.

I put it on as soon as I’m dressed. I’m an addict – I have been ever since I was young. I find it reassuring. I feel protected from the outside, from aggression, from pollution, from smoke. I feel surrounded. Perfume is very important. It’s like magic.
– Catherine Deneuve, excerpt from a 1987 interview with The Los Angeles Times

The Hour of the Star author Clarice Lispector took great pleasure in washing off all the remnants of the day, before spritzing herself in a scent (the details of which she kept firmly private) to present herself to the public once more, this time at night. In a 1972 column for Brazilian newspaper Jornal do Brasil – in which she documented her musings on writing, art, motherhood and reflections of everyday life – Lispector wrote: “I’ll take a shower before going out and put on a perfume that is my secret. I’ll say just one thing about it: it is rustic and a bit harsh, with hidden sweetness.”

The Hour of the Star by Clarice Lispector, (originally published in 1977)

The Psychology of Fragrance by JOUISSANCE, image by Olivia Parker

Woman at Her Toilette, by Berthe Morisot (1875-1880)

Belle de Jour by Luis Buñuel film still, (1967)

For us, a hidden sweetness captures the beautiful intention of wearing perfume as the day transforms into night. Wearing something close to you, a secret self, whether in the company of a significant other or in bed, worn for you and you alone. LES CAHIERS SECRETS muse Anaïs Nin relied on scent in the evening to return to herself, to act as a doorway of remembering and to bathe in the elemental joy of renewal.

My body needs it – the hot baths, the care, the soft water, the perfume, the warmth. I take on the colors of the flowers, the bloom, the delicacy. It becomes me.
– Anaïs Nin, excerpt from The Unexpurgated Diaries of Anaïs Nin 1939-1947

Words by JOUISSANCE
Featured Product

Portable, precise, personal.

A fleeting encounter under a summer shower.

EN PLEIN AIR Roll-on Perfume Oil
View Product
Perfume Oil
$80
View Product
EN PLEIN AIR Roll-on Perfume OilEN PLEIN AIR Roll-on Perfume Oil
Jouissance Diary

"It was while writing a Diary that I discovered how to capture living moments," Anaïs Nin wrote. "In the Diary I only wrote of what interested me genuinely, what I felt most strongly at the moment, and I found this fervour, this enthusiasm produced a vividness which often withered in the formal work. Improvisation, free association, obedience to mood, impulse, brought forth countless images, portraits, descriptions, impressionistic sketches, symphonic experiments, from which I could dip at any time for material."

In tribute to Anaïs Nin, one of our foremost inspirations for Jouissance, our DIARY captures our most treasured moments, our obsessions and preoccupations, our research and the lessons we learn, and the work of our cherished friends and collaborators.

The Intimacy of...
Reading Rituals
Jane Birkin reading